Case Studies: Custom Website Design
Precise Tool & Gage Company
Precise Tool & Gage Company needed a facelift to their outdated website. Their existing website was hard to navigate, offered very little product information, and the design was outdated. In addition to the site re-design, they needed search engine traffic. The original website was built in tables, with very little content, which resulted in little or no exposure in the search engines.
nuResponse Solutions:
- Custom Layout with focus on products
- Custom Homepage Slider Featuring Products that target specific Industries. (Engaging target clients to increase the time they spend on the website.)
- Custom website design, on a Search Optimized platform
- Custom Web Forms - RFQ product form, calls the client to action on every product page.
- Increase website traffic through on page & off page SEO (Search Engine Optimization).
- Custom Built CMS - To make adding, editing, deleting products easy and quick. (no html knowledge or special software necessary.)
- Added a News section for upcoming events and/or company news. Categorized, searchable & archived.
- Wordpress Custom Post Types used to manage Products, Product Type Categories, & Manufacturer type categories.
- View New Site: Precise Tool & Gage
Flowers Washougal
Flowers Washougal is a designer florist located in Washougal WA. They needed assistance in getting a better online presence, to be found by Camas & East Vancouver clients. Their existing website had a great looking design, however;
- It lacked on-page search engine optimization
- It was hard to keep updated
- It needed a better conversion strategy for turning visitors into customers
In addition to having a better presence in the search engines, it was important to be able to respond to online requests instantly (responding within 5 minutes vs 2 hours has shown to increase sales by 2100%).
nuResponse Solutions:
- Re-Designed existing website on a Search Optimized Platform.
- Integrated Quick Connect Tools for instant response
- Integrated a blog into the website, for ease of use & better optimization.
- Web Form Quick Response - using Web form to phone call technology.
- Increased website traffic through on page & off page SEO (Search Engine Optimization).
- Custom Built CMS - To make adding, editing, deleting pages or Blog articles easy and quick. (no html knowledge or special software necessary.)
- Sample Keyword Phrase: Flower Delivery Camas, WA, or Wedding Flowers Vancouver, WA